خبرية علمية ثقافية طبية اقتصادية اجتماعية

    Daniel Sudhakar 1 © 2008
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    Daniel Sudhakar 2 © 2008
    Introduction
    Folks new to Internet Business are always skeptical over the claims
    made about the amount of wealth that can be made online. They read
    that scores of people have made big money on the Net and they
    wonder whether its true and whether its possible for them to really
    make a living from the Net.
    Being cautious is good, but being skeptical or biased won’t get them
    very far. It is always better to have an open-minded approach towards
    something new. If they take the time to evaluate the claims and try
    the business principles that are advocated in a systematic and
    consistent manner, then they will realize that Internet Business is
    something that really works.
    Of course, there are guys who make outrageous claims and promise
    that their product would turn you into a millionaire overnight. So,
    exercising caution and applying a little plain common sense would also
    help here. It is quite obvious that success doesn’t come without effort.
    So when anyone claims that their product would fetch you a 5-figure
    profit overnight, we should be smart enough to know they’re out to
    trick us. The problem is that a lot of folks fall for these kinds of scams
    which are nothing but blatant, day-light robbery, and then they
    complain that internet businesses don’t work at all.
    If they assumed that they could earn 5-figure profits overnight just by
    buying a product and not putting in any effort, then there are a lot of
    tricksters who would oblige and take them for a ride.
    Daniel Sudhakar 3 © 2008
    So it is necessary to be cautious when the deal seems too good to be
    true. But on the other hand, when genuine opportunities come your
    way, that is no time for letting skepticism take control over your
    decisions. Therefore you need to judge a business carefully and not let
    your emotions take over.
    I hope that you are reading this with an open mind. You see, every
    business needs to be established on sound business principles. When
    these principles are adhered to meticulously, there is every possibility
    for the business to flourish and expand beyond your wildest
    expectations. I wish to state that if you consistently follow the
    suggestions made in this report, it will really help you kick-start your
    Internet Business and put you far ahead of your competition.
    This book basically consists of two sections. In the first section, I will
    be introducing you to the principles of an online business through 3
    important business principles. In the second section, I will explain how
    exactly to implement those principles in your own business. So in the
    first section, I will be giving you an overview about these 3 principles
    and in the second section, I will deal with the nitty-gritty details of
    implementing those principles.
    Daniel Sudhakar 4 © 2008
    Section I
    So what is it that really makes Internet Business work? Or what is it
    that really makes any business work for that matter? The answer is
    obvious. Customers! To be precise, a steady flow of customers. Just
    think about it. Where is your money going to come from! From the
    customers’ pocket, of course! So they are the most important
    component of your business, or any business for that matter.
    If a business can generate a steady stream of customers, then it can
    sustain itself and start to grow. So getting these customers into your
    business is the first and major step in kick-starting your business.
    Principle # 1. Attract a lot of customers to your business
    Don’t let the simplicity of the above statement fool you. It might sound
    simple and obvious, but it is a tremendously powerful principle if you
    really understand and implement it in your business. It will also save
    your business from disaster.
    You see, many people don’t understand this basic and important fact.
    The business needs to make money, but where is the money? In the
    customers’ pockets! So unless you have customers, you won’t make
    any money. You need a lot of customers, because that’s where the
    money is!
    People starting a web business many times think that if they buy a
    high-priced product from a Guru or if they join a scheme, then their
    Daniel Sudhakar 5 © 2008
    business would become profitable. It is precisely this mentality that
    makes them fall for scams. A lot of folks get duped because they don’t
    realize that the money is with the customers and not in a scheme.
    McDonald’s doesn’t make money by joining a scheme. Walmart doesn’t
    profit from a scheme either. They get their money from their
    customers. In fact all the big businesses get their billions of dollars
    from their customers. It is the customers’ money that makes them
    rich!
    I hope I am getting through. It is such a basic truth that many folks
    miss it. The simplicity of this truth makes people miss it completely
    many times. But now, YOU KNOW! So understand that your customers
    are the most important component of your business. Get a lot of
    customers to your business in order to succeed.
    Now, you might think that its easier said than done. Yes, getting
    customers to your business is not a piece of calk, but its not rocket
    science either. I’ll show you how to get them without much trouble! So
    for the time being, just remember that the first and foremost thing
    that we need to start a business is CUSTOMERS.
    After you get those customers, you must be careful not to make the
    next big mistake that almost all newbies make - and that is, making a
    single sale to your customers and then forgetting them. Rather, you
    must go out of your way to convert each customer into a LOYAL
    customer. Now what is the difference between a plain vanilla customer
    and a loyal customer? Well, a person coming into your store, buying a
    product from you and then walking away never to return for another
    purchase, is a customer. On the other hand, a person who walks into
    Daniel Sudhakar 6 © 2008
    your store, makes a purchase, walks away, and then comes back
    another day and buys more, walks away, and then comes back for
    more …… now that is a loyal customer.
    Newbies manage to get customers. They fail to convert them into loyal
    customers. This is one of the main reasons that newbies fail to get
    their business going. Even before they start, they have set the odds
    against themselves.
    You see, although getting new customers is a not a very difficult task,
    it is a time-consuming and labor-intensive one. Initially you should
    spend sometime to get new customers, but once you get them, you
    should start catering to the needs of your present customer base and
    concentrate on keeping them satisfied. When you do that, your
    customers will come back for more. They will buy more from you. You
    would have converted them into loyal customers. In a moment, I will
    show you how to do exactly that.
    For a brief period initially, concentrate on getting new customers. Once
    you get a good number of them, shift that task to the back burner and
    start concentrating on catering to the needs of your present customer
    base and converting them into loyal customers.
    Principle # 2. Convert your customers into “loyal customers”
    Now you might be wondering from where and how you’re going to get
    these customers when you don’t have a product to sell them in the
    first place. Good you thought about that. I’ll show you where to get a
    Daniel Sudhakar 7 © 2008
    lot of valuable products. And most of all, I’ll show you how to get them
    FREE! Now this is getting interesting!
    Let me at the very outset ask you not to think that these products are
    given FREE because they are worthless. No! They are great products
    created by the best Internet Marketing Gurus on the planet. In fact
    these very products are being sold at very high prices all over the
    Internet right now! You’re actually getting an insider’s tip on how to
    get them free. And by the way, I am not promoting some kind of
    illegal method of getting your stuff free. Let me make that clear as
    well.
    What many folks don’t know is that from time to time, there are
    massive Give Away events organized on the Internet where loads and
    loads of new products are given away free of cost on the Internet.
    These events are known only within the Internet Marketing circles.
    While insiders get to feast on these products for free, outsiders
    unaware of these give away events have to shell out their hard-earned
    money to get the very same products at a high price. I will show you
    where to register for these events so that you too can get them for
    FREE!
    Principle # 3. Stock an inventory of high quality products
    So these are the 3 important principles on which to build your Internet
    Business. Once you implement these principles in a systematic and
    consistent manner in your business, you will see your business starting
    to establish itself and flourish. In the next section, we will deal with
    the implementation of these 3 important principles.
    Daniel Sudhakar 8 © 2008
    Section II
    The first section was fairly simple because we were just having an
    overview of the list of business principles. This section however will be
    a bit more detailed. Listing some principles is easy; implementing
    them is the tough part. So we will spend some more time in this
    section and go through the exact details of implementing the 3
    business principles we covered in the first section.
    Let me start with the last principle first.
    3. Stock an inventory of high quality products
    You will have a lot more confidence to approach your customers boldly
    when you are already stocked with loads of high-quality products. It is
    vital that we offer top-quality products that are brand new to the
    market. Your customers will not appreciate stale products that have
    been floating around for 2 or 3 years. So let’s go ahead and grab a lot
    of great, brand-new products.
    What you are about to get is a huge list of absolutely new products
    that’s never been available on the Internet before. You will be among
    the first ones to possess it! These products will become available on
    March 19th 2008. The doors will be open until March 31st 2008. Within
    these 13 days, you can fill your hard drive with some of the latest and
    best products on the Net. Register your slot immediately by clicking
    the link below.
    Yeah, give me a boatload of high-quality high-value products for FREE
    Daniel Sudhakar 9 © 2008
    In case you missed this event or got the news late, never mind. You
    can download a whole lot of products from my website. Click the link
    below.
    Yeah, give me a boatload of high-quality high-value products for FREE
    Download all these products and store them safely on your hard drive.
    This is a priceless possession and do all you can to guard it with all you
    might. Its wise to store a back-up copy on CDs or DVDs as well. You
    can also organize the products by category and store them in different
    folders. Now that you have your own products, you can start
    concentrating on the next step.
    1. Attract a lot of customers to your business
    One of the most difficult things in marketing is to make a stranger buy
    a product from you. He doesn’t know you to start with, and you don’t
    know him either. Trying to make him purchase a product from a
    person he has never met before, is an uphill task. So the best thing to
    do is to stop trying to sell him anything, until he gets familiar with you.
    When you have established a good relationship with him and he trusts
    you and knows that you are genuinely interested in him, that is when
    you are ready to make a sale. Then he will be more than ready to buy
    from you.
    Now how do you establish a relationship with him in the first place?
    Give him something for FREE! Yes, just give away a product
    completely free. No, that’s not a crazy idea. It makes very good
    business sense. While there are a lot of fly-by-night operators on the
    Daniel Sudhakar 10 © 2008
    Net, when you offer a valuable product for free and don’t expect
    anything in return, that really makes people sit up and take notice.
    They immediately see you in a different light. They not only begin to
    trust you, they also feel almost obligated to offer you something in
    return. Who said there is no such thing as a free lunch? In the internet
    business world, a free lunch is not a very uncommon thing! So, give
    them something for free, and earn their trust. These are the people
    who will later become your customers.
    But make no mistake, you are NOT setting a trap for them here. This
    is not a bait that you’re offering. This is a matter of genuine give and
    take. You offer them something really valuable that will make a
    difference in their lives, no matter how small. When you give, you will
    always receive. “Give and it shall be given unto you, good measure,
    pressed down, shaken together and running over, men shall give unto
    you”. When you sow, you will reap. Ask any farmer, and he’ll vouch for
    it.
    In the real, physical world, offering a free lunch might turn out to be
    an awfully expensive affair. But when you’re doing it online, its not
    going to cost you. Remember, in the third tip I was mentioning about
    getting products for free through special give away events conducted
    on the Net? Now some of those are the products that you would be
    offering to your prospective customers as well, in order to develop a
    solid relationship with them. Since these are downloadable electronic
    items like e-Books and software, you won’t incur mailing costs either.
    Once you have built an inventory of good products, you need to
    advertise on the Net that you are giving away valuable stuff for free.
    Daniel Sudhakar 11 © 2008
    Although there are expensive advertising options online, I will show
    you an effective advertising solution that is totally free of cost. Click
    the link below and use their free advertising service.
    Yes, let me advertise my ads for FREE
    As a free user, you can advertise 10 different websites of yours for
    free on Traffic Swarm. You can create a simple webpage (see
    sample.html included with this package) and offer your free products
    on it. Now folks that are familiar with creating websites will not find
    this a problem, but if you have never created one before, you might
    need some help. You can download an excellent FREE Web page editor
    to build your web pages.
    Let me download the Web Page Editor
    You might have noticed that on the sample web page, there was a
    small form that asked for the visitor’s name and email address. This is
    how you collect the details of your prospective customers. To create
    this email collection form, you can avail a free service from the link
    below.
    I want to create my Email Collection Forms
    You basically create a web page with this tiny form at the bottom and
    place an advertisement about this page on Traffic Swarm. When your
    visitors like the products you offer and want to download them, they
    will enter their name and email address in the form on the page. You
    Daniel Sudhakar 12 © 2008
    can then send them the free product. That is how they become your
    prospective customers.
    2. Convert your customers into “loyal customers”
    So you have offered a free product to your prospective customers and
    obtained their contact details in return. To convert them into “loyal
    customers”, you have to establish an on-going relationship with them.
    So give them free products not just once, but periodically. Let them
    get used to hearing from you now and then and expecting something
    of real value from you. If it’s a mail from you, its going to be
    something good. You have to build that reputation, and keep it up with
    all your integrity.
    After your prospective customers get used to receiving mails from you
    and appreciating them, start sending them “special offers” where they
    are given an opportunity to buy a product at a discount price. If you
    offer a good product at a good discount price, you’re sure to make a
    lot of sales. So intersperse your free product offers with a few “special
    offers” now and then. This way, you can keep your customers
    interested and you can make money as well.
    To receive money from your customers when you make a sale, you
    need a payment processor that can take care of the credit card
    payments and transfer the money to your bank account. I’ll show you
    a good, reliable and free Payment Processor that’s used by almost
    everyone in Internet Marketing circles. Just click the link below and get
    your payment processor.
    Yes I want to get ready to receive money from Credit Cards payments
    Daniel Sudhakar 13 © 2008
    Now when the volume of visitors to your website is low, you might be
    able to handle all the emails manually. You might send the products as
    email attachments to each customer as and when they respond to
    your offer. But when the traffic starts to increase, you will need an
    automated solution to gather your visitors’ email addresses and deliver
    them your free product. Moreover, you have to offer them free
    products on an on-going basis, and you can’t do this manually.
    To do this, you have to setup an auto responder like FreeAutoBot
    which we saw earlier, to automatically send emails on a periodic basis.
    I have added this wonderful free resource for you here which teaches
    you how to do just that. This site contains a series of outstanding
    videos that take you by the hand and walk you through setting up
    your payment website.
    Teach me how to build a website and receive credit card payment
    Conclusion
    Now these are the essential things you need to do to kick-start your
    business and makes profits. After you have downloaded and gone
    through all the free resources I have mentioned in this report, you will
    be totally equipped to setup a web business that will earn you a good
    income month after month.
    Daniel Sudhakar 14 © 2008
    Summary
    1. Download and build a huge inventory of brand-new, high quality
    Internet products.
    2. Setup an auto responder like FreeAutoBot to collect the names
    and email addresses of your prospective customers, and insert
    the email collection form into your web page.
    3. Advertise your web page using a free advertising solution like
    Traffic Swarm and give away free products in return for email
    addresses.
    4. Using your auto responder, regularly send free products to those
    who have registered through your web page.
    5. Intersperse your free offer with “special offers” and give your
    customers an opportunity to purchase brand-new products at a
    good discount price.
    6. Repeat step #2 now and then, to get new customers.
    7. Repeat steps #3 - #5 to maintain a base of loyal customers who
    regularly benefit from your free offers and also to make special
    offers to them so that you can make a lot of money.
    That’s all there is to it. With this information, you can kick-start your
    business and make good profits. All you need to do is understand and
    implement these principles consistently. These are sound business
    principles and will always bear fruit for your labor. When you are
    genuinely interested in catering to the needs of your customers, you
    will find that they will be interested in purchasing from you.
    Give, and you will receive!
    Here’s to your success.

    Posted on : | By : aziz829 | In :

    Introduction
    There’s really nothing better than discovering the real results that real Google Pay-Per-Click
    (PPC) ads produce in the real world. In this book, those real results are presented to you -
    again and again.
    Google AdWords is considered by many as the most powerful method of gaining business
    today. It’s an extremely powerful tool – that’s true.
    But its inherent power leads many, many advertisers to great frustration.
    That’s not the worst of it. A downward spiral of ad performance can lead you to throw more
    and more cash at Google (and they really don’t need more of it!) in a desperate attempt to get
    AdWords performing as well as you ‘know’ it should. Everyone else is doing so well with
    Google Pay-Per-Click….aren’t they?
    Well, actually - they’re not. No way.
    How can this be? A few advertisers discover the right mix of techniques and strategy to
    make AdWords work extremely well. Good for them.
    But many more struggle and ultimately throw in the towel, vowing never to touch Google
    AdWords again. More than one business has gone bankrupt, after blowing massive amounts
    of cash on Google AdWords and giving up.
    And that’s just beyond stupid. What’s more, it’s a real shame. Because Google AdWords
    truly can be one of today’s best methods to grow your business.
    Is there a way out?
    Yes. The trick to winning at Google PPC is to discover the mistakes of others, then applying
    lessons from in-depth, valid research. Plus testing, testing, testing.
    We’ve done most of that for you. Now, you simply have to select the Secrets most helpful
    for you, and gradually start bringing them into your own Google AdWords campaigns.
    You’ll notice the 37 Secrets are not grouped in any particular order. That’s intentional - for
    two reasons;
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    2. Presenting each Secret throughout the book in a varied manner makes it very
    readable, as it holds your interest. Let’s face it - it’s not easy to get excited about, say,
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    The Secrets contained in this book deliver an incredible Google AdWords edge to you - over
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    Google Insider Reveals; "How To Discover
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    Top 37 Killer AdWords
    Pay-Per-Click Secrets – Exposed
    Secret #1 – Never Let Google Choose Your Winning Ad
    Secret #2 - How to Select Keywords the Smart Way
    Secret #3 - Do ‘Sure-Fire’ Headlines Work?
    Secret #4 - Use Ad Variations – At All Times
    Secret #5 - Always Use Keywords in Your Headline
    Secret #6 - Only Have a Small Number of Keywords
    for Each Ad Group
    Secret #7 - Bid High Now, Save Money Later
    Secret #8 - How to Use Imagination in Your Ad Text to
    Beat Your Competition
    Secret #9 - How a Killer Word Can Boost CTR by 30% and CR by
    65%
    Secret #10 - Use Descriptive vs. Salesy Adjectives
    Secret #11 - Use Keywords in your Display URL to
    Boost Your Quality Score
    Secret #12 - When Capital Letters in Your Ad’s Display URL
    Can Kill You
    Secret #13 - Don’t Yell and Boost Your CTR by 234%!
    Secret #14 - Did You Know That You Could Boost Your CTR
    By 90% With This Phrase?
    Secret #15 - Isn’t it Amazing what You Can Get Away With
    on Friday Nights?
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    Secret #16 - When Less is More
    Secret #17 - One of the Most Powerful Ads to Take Business
    From Your Competitors
    Secret #18 - Speak Plain English to Boost Your Click-Through-Rate
    Secret #19 - Put Benefits and Features in their Proper Place
    Secret #20 - A Probing Question Can Boost the
    Click-Through-Rate of PPC ads by 244%
    Secret #21 - How Emotional Words Play a Dead-Serious
    Role in Google Ads
    Secret #22 - A ‘Guaranteed’ Way to Boost Your ROI
    Secret #23 - It’s Rhythm and Rhyme Time !
    Secret #24 - Little Things Make a Big Difference
    Secret #25 - Put Prices in Your Ad Text and Save
    With Every Click
    Secret #26 - Mimic a Universal Call-to-Action and Boost
    Your CTR by 100%
    Secret #27 - Send Your Prospect to the Right Page
    Secret #28 - It Sucks to be #1 – So Avoid It !
    Secret #29 - Don’t Advertise 7 days a Week
    Secret #30 - Do (and Don’t) Monitor Your Ads Closely!
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    Secret #31 - Why SEO Copywriting Doesn’t Work for
    Pay-Per-Click Direct Marketers
    Secret #32 - Learn How to Boost CTR 75% - by Being
    More Descriptive
    Secret #33 - Easily, Rapidly, Quickly Boost Your ROI by 20%
    Secret #34 - Tell Prospects What to Do Next and Boost Your CTR
    Secret #35 - How to Double Your Click-Through-Rate in
    15 Minutes
    Secret #36 - Go for Quality - Not Quantity
    Secret #37 - Optimize for Leads – Not CTR and Not ROI
    About the Authors – See Final Page
    We recommend you print this eBook, for more enjoyable
    reading - plus maximum convenience while working in your
    Google Account creating ads.
    It is 110 pages long, with some color pages.
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    Helpful AdWords and Online Marketing
    Definitions and Abbreviations Used in this Book
    Ad Rank/Positioning
    An ad's position is based on its Ad Rank, which is determined by your keyword or Ad
    Group's maximum cost-per-click (CPC) times the matched keyword's Quality Score. For the
    top positions above Google search results, however, we use your ad's actual CPC to
    determine its position.
    Ad Variations
    Ad variations are multiple versions of an ad for a single product or service, all based on the
    same set of keywords. Variations are a good way to test many versions of the same message
    to see which works best with potential customers.
    Click-Through-Rate (CTR)
    Click-Through-Rate (CTR) is the number of clicks your ad receives divided by the number
    of times your ad is shown (impressions).
    Conversion
    When a user completes an action on your site, such as buying something or requesting more
    information.
    Conversion Rate (CR)
    The number of conversions divided by the number of ad clicks. Note that the conversion
    rate should not be greater than 100%. Conversions are only counted on Google and some of
    our Google Network partners. The conversion rate is adjusted to reflect only the ad clicks on
    which Google can track conversions.
    Daily Budget
    The amount you're willing to spend on a specific AdWords campaign each day.
    AdWords displays your ad as often as possible while staying within your daily budget. When
    the budget limit is reached, your ads will typically stop showing for that day
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    Destination URL
    When you create your ad, you'll specify a display URL and a destination URL. The
    destination URL is the exact URL within your website that you want to send users to from
    your ad.
    Display URL
    This is the URL displayed on your ad to identify your site to users. The green text in the
    sample ad below is the display URL. Users clicking on this ad have a clear idea of the website
    or landing page to which they'll be taken when they click on that ad.
    Keyword
    The keywords you choose for a given Ad Group are used to target your ads to potential
    customers.
    Landing Page
    An active web page where customers will 'land' when they click your ad. The web address for
    this page is often called a 'destination URL' or 'clickthrough URL.'
    Pay-Per-Click (PPC)
    The pricing structure used by some online channels to charge an advertiser each time a user
    clicks on the advertiser's ad. The amount is usually set by the advertiser, not by the channel.
    Also called cost-per-click (CPC).
    Prospect
    A candidate: someone who is considered for something (in the context of this book, a
    potential customer or client)
    Quality Score
    Quality Score is the basis for measuring the quality and relevance of your ads and
    determining your minimum CPC bid for Google and the search network. This score is
    determined by your keyword's clickthrough rate (CTR) on Google, and the relevance of your
    ad text, keyword, and landing page.
    Return on Investment (ROI)
    The benefit gained in return for the cost of your ad campaign. Although exact measurement
    is nearly impossible, your clickthrough rate and your conversion rate combined with your
    advertising costs, can help you assess the ROI of your campaign.
    URL - (Uniform Resource Locator)
    The address/location of a webpage or file on the Internet.
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    Beginner, Intermediate or Advanced?
    This book is for Intermediate and Advanced advertisers who’ve already learned how to setup
    the basic features of a Google AdWords account.
    Here in this book, we don’t discuss the basics. For those that wish to review more basic
    Google AdWords strategy, please visit www.MindValleyLabs.com/products , where some
    excellent free and paid resources on Google AdWords basics are available, as well as more
    advanced techniques.
    An Important Note about Google Analytics
    An important step in creating superior Google AdWords campaigns is the use of Google
    Analytics, now free with your Google account (until late 2006 Google Analytics would have
    cost you over $4,000!)
    This important subject needs a dedicated book all its own to cover it properly. Google
    Analytics is not discussed in this particular book.
    However, there are a number of online resources available to help you set up and monitor
    Google Analytics for maximum benefit.
    News of Google Analytics training, free Analytics Webinars and other information will
    become available to you if you sign up for my free series of Google AdWords tips by email
    at; www.BetterClix.com/adwordsmyths.html
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    Google AdWords Secret #1
    Never Let Google
    Choose Your Winning Ad
    by Roger Hall
    To use Google AdWords to best advantage, you should always have at least two Ad
    Variations running in any Ad Group. By doing so, you're always optimizing - trying to 'beat'
    your current best-performing ad version. And eventually, you'll find new text, or a revised
    format that works better.
    This is a proven, winning strategy in all direct-marketing.
    But there's a problem in the way Google addresses this strategy. By default, their Campaign
    Management panel is set-up so that Google chooses your better performing ad for you.
    Then Google displays it more often.
    Sounds good. But there’s a little problem; the Google automatic system typically chooses
    your 'best' ad far too soon.
    You need to allow time for each ad to accumulate around 30 clicks (for example, “ad A” has
    40 clicks and “ad B” has 30 clicks), before you can be sure a clear and reliable winner has
    emerged.
    You should always monitor ad performance yourself and choose your own best
    ad, rather than have Google do this for you.
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    Make sure it’s you who’s deciding which ad is better… and not Google
    Go to; Campaign Summary >[name of your campaign] > Edit Campaign Settings. In
    the Advanced Options section of the screen, under, 'Ad serving,' de-select, 'Optimize:
    Show better-performing ads more often,' and instead select, 'Rotate: Show ads more
    evenly'.
    Once the recommended number of clicks has registered, you can see which ad is the better
    performer. Amend the loser with a slight change, and start the process again.
    Your aim; continuous improvement.
    The Ad Variations tab is where you perform your split-testing in Google Adwords
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    The Ad Variations tab is where you need to look, to decide which ad is performing better,
    rather than letting Google decide for you.
    I recommend you allow a total of 30-40 clicks (in other words, make sure if you add up the
    total number of clicks on the two ads, they each total at least 30-40) before you determine
    the winner.
    Then, once you have a winning ad, make a minor change to your losing add (perhaps create
    a new, slightly different headline. Or perhaps a word in the ad text, or even just a
    punctuation change) and try to beat your winning ad again.
    Only change one thing at a time, and see how it goes – otherwise, you won’t
    know which element of your ad that you changed actually made the difference!
    What You Need to UNDERSTAND: Google chooses what they think is your
    best-performing ad. But their system chooses the ‘winner’ too darn early. Resulting
    in inefficiencies in your campaign. So make sure you monitor and determine your own
    winner, with more statistically significant data.
    What is Split Testing?
    Split testing is an extremely powerful online marketing method that allows you to test two
    versions of a web page at the same time. This is why it is also frequently called ‘A/B testing.’
    Whenever you are split testing a page, you have two versions:
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    Version A: is the control group. This is your existing web page
    Version B: is the new test
    Your goal in split testing is to always try to come up with a new test to beat your control
    group. As soon as you have created a new version to test, Google will start to serve the two
    versions of your page in real-time and show you which ad is performing better.
    The art of split testing
    To dramatically boost the performance of your PPC ads with split testing, just keep two
    principles in mind.
    1) Test everything
    2) Never stop testing
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    Google AdWords Secret #3
    Do ‘Sure-Fire’ Headlines Work?
    There are many ‘proven’ headline formulas if you’re looking for new headline ideas.
    However, what ‘Sure-Fire’ headlines are going to get you the highest CTR, and help you
    succeed with your AdWords campaign?
    Well, we put four Sure-Fire headlines to the test for SilvaUltraMindSystem.com [a company
    which produces personal programming techniques, developed to help people reach their
    goals].
    The headlines were:
    • Mind Power Secrets
    • The Art of Mind Power
    • The Key to Mind Power
    • Free Mind Power Course
    The first three are all ‘proven’ headlines that you’ve likely seen elsewhere. No matter what
    niche you operate in, you’ll often find people using these time tested headline formulas.
    The fourth headline is a proven formula for Google AdWords, because the word “Free” can
    often attract lots of clicks.
    The results were quite surprising (see image on next page):
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    The Results
    ‘Clicks’ are the number of times prospect clicked on the subject ad.
    ‘Impr.’ is the number of Impressions (the number of times the ad appeared on a prospect’s
    screen),
    ‘CTR’ is Click-Through-Rate (the number of clicks on an ad, divided by the number of times it was
    displayed on screen - presented as a percentage)
    ‘CR’ is Conversion Rate (the rate at which people are converted from viewing an ad to committing
    a desirable action on an advertiser's site, such as a sale or registration)
    It turns out that “Mind Power Secrets” outperformed all of the other headlines by a
    significant margin. In fact, “Mind Power Secrets” did 37% better than “The Key to Mind
    Power” and 12% better than “The Art of Mind Power.”
    Surprisingly, the headline “Free Mind Power Course” had the lowest CTR. The second
    surprise is the headline “The Key to Mind Power” has a very poor conversion rate.
    FIVE FREE SAMPLE SECRETS FROM THE NEW BOOK
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    What You Need to UNDERSTAND: Firstly, test different “Sure-Fire” headlines.
    Because not every “proven” headline is going to get you the same response. Testing
    everything is always the key to success, because you don’t know ahead of time how visitors
    will react.
    Discover more profit-boosting web marketing secrets and tactics at;
    www.MindValleyLabs.com
    FIVE FREE SAMPLE SECRETS FROM THE NEW BOOK
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    at => www.37AdWordsSecrets.com
    Google AdWords Secret #8
    How to Use Imagination in Your
    Ad Text to Beat Your Competition
    by Roger Hall
    Try this; in a Google search page, enter the word, 'Google.' How many results do you get?
    Over 2.5 Billion?
    Zap back to the mid-90's; two students named Larry Page and Sergey Brin are working
    on a new research project at Stanford University, California. Using the leading search
    engines of their day; Inktomi and AltaVista, they're entering the word 'Inktomi' into the
    Inktomi search engine and 'AltaVista' into the AltaVista search engine.
    How many results do you think they got; a Thousand? A Million?
    Zero.
    Larry and Sergey couldn't believe it. Because Inktomi and AltaVista search engines were
    the leaders, but couldn't even find their very own websites in an online search. This
    added to the boys' conviction. Now they were sure they'd soon be blasting the
    competition with their own new creation; Google.
    Google didn't get to be king of search and PPC (Pay-Per-Click) by thinking like everyone
    else. They worked 'outside the box' to develop an alternate plan of attack. The results;
    obscene profits and domination of the search engine world.
    In short, Google used imagination to get where they are today.
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    To beat competitors in your business category you must use imagination too. Here are
    helpful techniques that'll boost your imagination. While your ad is climbing the Results
    ladder, you'll be getting far more attention from prospective customers.
    Introducing these tips may take a little time and effort (perhaps that's why most
    advertisers aren't using them). But there are resources available to help you. What's
    more, these methods won't cost you a penny.
    Ask yourself;
    • Why are people on a search engine looking for your product or service?
    • Remember, you’re selling a solution to a problem
    • What problems / issues are they trying to solve?
    • Your prospect will be asking, ‘What’s in it for me?’ What can you tell them in
    your ad that will raise their curiosity?
    Here are more tips;
    • Make it sound easy
    • Use surprise
    • See what others are doing
    • Use rhythm and rhyme in your ads (see Secret #23) to make it sound like a short
    poem. If your ad text has a good ring to it, it will likely attract more attention
    • Use, ‘Edgy’ writing in your ads (if Google will allow the words you want to use).
    What is edgy writing? According to the book, ‘Spunk and Bite, a writer’s guide to
    punchier, by Arthur Plotnik, it’s a more engaging language and style;
    1. Prose or poetry that features nervously stimulating action, content or
    style.
    2. Shake up sentence length and rhythm. Startle by what isn’t said. Keep
    trying – if writing ‘edgy’ came easily it would, well, lose its edge, wouldn’t
    it?
    • Try using very mild swear words in your Web page text (damn, kick-ass, kickbutt,
    etc) - but not in your Google ads, as it likely won’t be allowed by the Google
    system!
    • Can you use the words ‘How To’ in your ad?
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    • Include the words ‘Here’, ‘Easy’, ‘Free’, ‘Now’ or ‘Instantly’
    • Include a question mark (?) in your headline
    • Don’t do / buy ______ before you do _________
    • The secret to __________ is ____________
    • Use the words ‘Free’ and ‘Tips’
    It takes a lot of energy to write good copy. It’s exhausting. You’ve got to pour
    your heart and soul into it. The amount of energy it takes to write great copy is why most
    top writers can’t write more than 4-5 hours a day. Most beginning copywriters are never
    told this and burn themselves out.
    Copywriting master Gene Schwartz only wrote for 33 minutes and 33 seconds (he
    actually used a timer) – then he took a good break.
    According to writer Arthur Plotnik it pays to use a good thesaurus (I recommend a paper
    one rather than online) to;
    • Discover more fitting or forceful words
    • Find those good words you can’t quite recall
    • Avoid repetition of words
    • Escape clichés and worn modifiers
    • Help describe the so-called indescribable, and
    • Refine your intended meanings (via related concepts)
    Online Sources for creative words;
    While you need to be careful with these (you don’t want to lose your audience by being
    too, ‘sophisticated’) and some are more suited for web pages than Google ads, they can be
    helpful to give you some ideas;
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    www.wordspy.com
    examples;
    wikification n. The process of opening online content to allow for collaboration from
    users; to turn an online site into a wiki.
    —wikify v.
    shopper's block n. The inability to think of a suitable present for a particular person.
    www.vocabula.com
    example; Weanling: a newly weaned child or animal.
    Dictionary.reference.com/wordoftheday
    example; Wayworn: travel-weary.
    http://home.comcast.net/~wwftd/
    example; Muzzy: muddled, confused
    Buy a small item from well-established marketers and have it delivered to
    your home. Here are a couple of experienced direct marketers;
    www.bottomlinesecrets.com by Boardroom and www.rodalestore.com by Rodale, the
    publisher of Men’s Health and Women’s Health.
    You’ll start to receive direct mail from them. When it arrives, instead of chucking it
    away, take a close look at what they use for headlines in their direct-marketing.
    You can bet their material contains well-tested and winning headlines, sub-heads and
    bullet points. You can often translate these into winning PPC ads and web pages.
    Also, look at the magazine rack in your local supermarket. Headline writers for
    Cosmopolitan magazine and the National Enquirer are some of the highest-paid in the
    business. Learn from them for free.
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    Sometimes, it pays to allow your subconscious to work on your writing
    challenges, rather than concentrating on them directly.
    For example, master copywriter Clayton Makepeace adds up a series of numbers on a
    piece of paper. This allows him to engage the conscious part of his brain with the task of
    adding the numbers, while his subconscious works on generating creative copy.
    I do something similar, but I find it easier than Clayton’s solution. While sitting at my
    computer, I simply activate the hard-disk defragmentation (defrag) program. Then, I sit
    back and relax while I watch the defrag program graphic screen show bits of data being
    moved around, into a more efficient structure.
    This helps me relax and allows my subconscious to generate copywriting ideas. I guess in
    a way, I’m ‘defragging’ my brain, while I watch the computer screen. Give it a try!
    What You Need to UNDERSTAND: There are so many companies and
    individuals using Google PPC, you’ve got to think differently to stand out from
    the online crowd. Practice departure from everyday words and thought patterns. It’ll give
    you an edge few others have. Plus, it’s one of the real advantages you can build for
    yourself against the larger, more cumbersome companies in your market.
    For more AdWords resources and online marketing tips, visit;
    www.BetterClix.com
    FIVE FREE SAMPLE SECRETS FROM THE NEW BOOK
    Discover 32 More Killer Google AdWords Secrets today plus 5 BONUS BRIBES
    at => www.37AdWordsSecrets.com
    How To Stop Screwing Around with Google AdWords
    Now and Actually Get Google SELLING for YOU. Quickly
    & Easily!
    Google Insider Reveals; "How To Discover
    More Google AdWords Secrets than Your
    Competition; YOU'LL Make Money While
    THEY Lose"
    Give me just a few minutes and I'll show you how the full
    37 Killer AdWords Pay-Per-Click Secrets Exposed
    eBook truly can turn your Google AdWords campaigns into winners!
    When you’ve read the 5 Secrets in this sample package and you want to
    try 32 more AdWords Secrets that actually work – 100% RISK FREE.
    Plus FIVE AdWords-related BONUS BRIBES - discover this web page;
     [please click] 
    www.37AdwordsSecrets.com
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    Google AdWords Secret #11
    Use Keywords in your Display URL to
    Boost Your Quality Score
    by Roger Hall
    www
    www
    Let's say Mr. Smith, a prospective customer, is searching online for apples. Meanwhile, you
    own www.Fruit.com . Now if you happen to have the word, 'apples' in your ad's web address,
    when it comes to providing Mr. Smith with his search results, Google is going to love you.
    Problem is you don't have the word, 'apples' in your existing web address.
    Well, there's an easy way to fix this. It's called a subdomain. Subdomains are a great way to
    ensure the search keyword, entered by your prospective customer, is actually displayed at the
    bottom your Google ad text as part of the display URL (see next page for an example of a
    display URL).
    Research shows the display URL in a PPC ad can be the second most important
    reason (after the headline) for someone clicking on your ad.
    So let's create a subdomain using your web host's control panel, so that 'Apples' will be a
    subdomain of your existing site. This allows you to display 'Apples.Fruit.com’ as the ad's web
    address. Your ad will contain address text matching exactly what Mr Smith is seeking. What's
    more, 'apples' will be highlighted in bold text.
    Result? A big, free boost for your ad.
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    Most website hosts such as Network Solutions, Go Daddy and others will allow you to have
    70 or more subdomains. So, you can have many tailored ads with different keywords in your
    address; 'Pears.Fruit.com’, 'Bananas.Fruit.com’ - you get the idea.
    By the way; don't try to fool Google by entering a subdomain that doesn't exist. Within a
    matter of hours they'll catch you. And switch your ad off until you've fixed it.
    If you prefer, you can also use a subdirectory in your display URL. For example;
    ‘www.Fruit.com/Apples’ . In this case, you’ll need to have a web page resident in that
    directory, or a redirect that points to the appropriate page on your site.
    Personally, I prefer using subdomains. Because that way, the search keyword is displayed
    first (before the rest of the web address).
    The ads below, all for a type of women’s shoe that’s worn around swimming pools, have
    been tailored in this manner - to boost each ad’s Quality Score.
    This particular type of shoe is commonly searched for by prospects, using three common
    search terms;
    • Water Shoes
    • Pool Shoes
    • Aqua Shoes
    So I built three different ads (all for the same product). Each ad matches a particular one of
    the three search terms. Note that I made sure the keyword in each headline, and the address
    text in the ‘display’ URL also matches the keyword;
    ‘Water Shoes’ search keyword;
    ‘Pool Shoes’ search keyword;
    Note: In this particular ad above, I had to use ‘Pool Shoe’ (with no ‘s’) rather than ‘Pool Shoes’
    because Google limits the number of letters allowed in the headline. And I wanted to have the
    word ‘Lady’ in the headline to help stop men from clicking!
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    ‘Aqua Shoes’ search keyword;
    Note: The actual URL where prospects are sent when they click on each ad is the same for
    all three ads. In other words, you can have all your ads pointing to the same Web page
    (although it’s not going to appear this way to your prospects).
    For a free streaming video, with detailed, step-by-step instructions on how to
    implement this secret for your own ads and site, go to;
    http://betterclix.com/ppctipsonvideowatch.html
    What You Need to UNDERSTAND: To succeed with Google PPC you must do
    better than your competition. You need to take advantage of every possible
    advantage. Put this Secret to work, making the Google AdWords system see your ad as being
    even more highly relevant to the search keyword. Using keywords in your ads’ ‘display’ URL
    is always a quick, free and easy way to boost performance and save money.
    For more AdWords resources and online marketing tips, visit;
    www.BetterClix.com
    FIVE FREE SAMPLE SECRETS FROM THE NEW BOOK
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    at => www.37AdWordsSecrets.com
    Google AdWords Secret #24
    Little Things Make a Big Difference
    Ignoring Grammar Boosted Our CTR 110%
    We want to share a surprising finding with you that would make your English teacher flinch.
    Sometimes it pays off to ignoring grammar while writing your Google AdWords ads.
    In fact, as a rule of thumb we would say it’s always better to write ads that sound the best.
    Obviously, what sounds best is subjective. But it is worth testing different iterations, even
    iterations that ignore grammar.
    Nearly everyone can pick the grammatically correct sentence of the following two;
    a) “Here are 7 quick tips”
    b) “Here is 7 quick tips”
    The correct answer is ‘a’. However, if you test these two iterations in your Google AdWords
    ad, you might get very different results.
    We certainly did in the following example. In fact, we boosted the CTR of our Google
    AdWords ads by 100% and our ROI by 20% by going with, “Here is 7 Quick Tips.”
    What works best in Google ads, may not please your old English teacher
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    Perhaps “Here is 7 Quick Tips” just has a better ring to it. Whatever it is, it got us
    dramatically better results and we are glad that we now know that ignoring grammar can be
    another powerful way to further optimize our Google AdWords campaigns.
    Should You Capitalize Small Words Such as; ‘To’? Answer = NO
    Check out the following test and see how we boosted the CTR of our Google AdWords ad
    by 42% by not capitalizing the word ‘to.’
    We are big believers in testing. And strongly believe that no test that is too small.
    Most people don’t spend enough time testing different ad copy for their
    Google AdWords ads - especially when it comes to the tiny things.
    But that’s an advantage to those of us that do test. Because we’ll blow every other Google
    AdWords advertiser out of the water - by getting more clicks, converting more leads, all
    while spending less on every click!
    Check out the following Google AdWords test:
    Be careful where you use capital letters
    What this test clearly shows is that a tiny change can have a HUGE impact on results. Here
    is the good news; making tiny changes takes absolutely no time.
    So, when you don’t feel inspired to write some great new copy, just test something small and
    you may be amazed at the huge difference it makes.
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    Pay Attention to the End of Your Ad Copy
    We all want to get better results from our Google AdWords ads. Well, here’s one idea that
    we strongly recommend testing to further boost your Google AdWords ROI.
    For this campaign, we were able to more than double our results! What was the trick? We
    tested the smallest variations at the end of our ad copy.
    What were the three options? Just take a look at the three add variations we tested below.
    The difference in punctuation is so slight…yet the difference in CR is huge
    As you can see, the only change in the above ad copy was the end. The three variations we
    tested were:
    1) Results.
    2) Results!
    3) Results
    While the ad copy differences are minute, the differences in CTR and CR are astonishing!
    Finishing with a period (.) caused a HUGE increase in the CTR.
    Why? We honestly don’t know. Even more surprising, none of these visitors ended up
    converting into leads so the ROI saw a huge drop. The second variation had a far lower
    CTR (0.84% vs. 2.40%) but it did show a huge increase in the CR.
    FIVE FREE SAMPLE SECRETS FROM THE NEW BOOK
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    What You Need to UNDERSTAND: Even the smallest changes can have a huge
    impact on your results. You need to pay attention to everything, in order to keep
    boosting the results of your Google AdWords campaigns.
    Discover more profit-boosting web marketing secrets and tactics at;
    www.MindValleyLabs.com
    FIVE FREE SAMPLE SECRETS FROM THE NEW BOOK
    Discover 32 More Killer Google AdWords Secrets today plus 5 BONUS BRIBES
    at => www.37AdWordsSecrets.com
    How To Stop Screwing Around with Google AdWords
    Now and Actually Get Google SELLING for YOU. Quickly
    & Easily!
    Google Insider Reveals; "How To Discover
    More Google AdWords Secrets than Your
    Competition; YOU'LL Make Money While
    THEY Lose"
    Give me just a few minutes and I'll show you how the full
    37 Killer AdWords Pay-Per-Click Secrets Exposed
    eBook truly can turn your Google AdWords campaigns into winners!
    When you’ve read the 5 Secrets in this sample package and you want to
    try 32 more AdWords Secrets that actually work – 100% RISK FREE.
    Plus FIVE AdWords-related BONUS BRIBES - discover this web page;
     [please click] 
    www.37AdwordsSecrets.com
    FIVE FREE SAMPLE SECRETS FROM THE NEW BOOK
    Discover 32 More Killer Google AdWords Secrets today plus 5 BONUS BRIBES
    at => www.37AdWordsSecrets.com
    About the Author
    Roger C. Hall
    Before launching BetterClix.com, Roger served in the Canadian Air Force as a pilot for 10
    years. Having scared himself in the air, he followed more earthly pursuits and launched two
    successful businesses, one of which was later sold to a large multi-national corporation.
    Roger has also worked in management for a large, fast-growing international airline.
    This experience has allowed Roger to understand what it takes to take a business from a
    small start-up to a large international operation.
    After having studied technical and sales copywriting, as well as graphic design he became a
    certified Google AdWords professional.
    In early 2006, Roger founded BetterClix.com, a Google AdWords service company offering
    performance-guaranteed results. His goal is helping web-business builders overcome the
    significant challenges they face, both online and offline.
    Roger can be contacted by visiting; www.BetterClix.com
    or by email: Roger@BetterClix.com
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    About MindValley Labs
    Action is More Important than Knowledge
    You see, the Key to Success in ecommerce is Not Gained By Reading Every
    eCommerce Manual in Existence
    It's knowing what specific Strategies to Implement NOW and how to Implement
    them in the Most Efficient Way
    In business, your most important resources is your time. Don't waste it pursuing ideas or
    tactics that will not create significant revenue jumps.
    Instead Focus on the Things that Matter Most!
    The MindValley Way focuses on giving you the insights that have the biggest impact in the
    least amount of time.
    MindValley Labs combined experience includes working for large companies such as eBay,
    Microsoft and Google; and for startups ranging from single-person bedroom ventures to
    100-employee internet companies.
    MindValley Labs can be contacted by visiting;
    www.MindValleyLabs.com
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