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The newest member of the Samsung Tocco family has now launched at Mobiles.co.uk sporting a stylish new rich Brown look. Though from the front the Brown Tocco appears almost identical to the original, round the back is where the action really is. Rather than lazily just colouring the back of the phone brown, Samsung have opted for a quality leather finish giving a real sense of style and texture to this top notch mobile phone and that’s not to say that the original Tocco wasn’t a handsome customer to begin with.

In terms of the feature list, no change to the Tocco from its first incarnation means we get an excellent 5.0 Megapixel camera with video, autofocus, face detection, flash and arguably the best camera interface of all the touchscreen mobile phones to date. 3G HSDPA mobile broadband connectivity means using the phones excellent web browser is lightning fast. Then onto the obvious stuff, we find Bluetooth v2.0, MP3/AAC/AAC+ player and a memory card slot supporting microSD cards up to 8Gb. (See our mobile phone definitions page if some of these terms seem to be in a foreign language to you!)

Samsung, clearly a firm believer in the saying variety is the spice of life, have been incredibly quick to pounce on consumers demand for assortment of options when choosing a mobile phone. Recent releases saw the Samsung Soul launching in Graphite and Silver, followed shortly by the new Pink Soul and soon to be joined in the range by the latest Midnight edition. Looking further back, the hugely popular U600 had a number of colour variations with some still coming (Black and Gold U600 anyone?).

No other colours have been confirmed for the Tocco (it has only been out for a month) but it would be foolish to bet against a Pink Tocco in the pipeline. What is clear is that Samsung, more than any other major manufacturer, have capitalised on the demand for diversity!